Using our Pay Per Click services – 4 biggest advantages

Google Ads is the fastest way to start generating instant leads.

Google Ads is a digital marketing tool that is designed to instantly get your ads in front of people who are searching your products or services. Think of it as a digital marketing bidding system where you pay every time someone clicks on your ad. You bid on specific search phrases and keywords that are relevant to your product or services. When someone searches on Google, your ad shows to them at the top of the page.

Google Ads uses a PPC (pay per click) bidding system. You pay Google every time someone clicks on your ad. There are various techniques to increase the likelihood of someone clicking on your ad and making a conversion (phone call, web form enquiry, email). As a Google Ads certified partner, Fabric pride ourselves in innovating our own optimisation techniques that are specifically designed for the way your customers behave in New Zealand and Australia.

The Google Ads platform can be extremely daunting to someone who has never used the platform before and can cost businesses $1,000’s of wasted dollars in ad spend per month due to the fast-acting nature and reactive nature of Google Ads.

Our customers use us when they want a company that offers an Google Ads service that is transparent, extremely effective and well planned out.

Fabric keep a finger on the pulse and ensure things are working the way they should.

The digital marketers at Fabric constantly adjust and tweak your Google Ads campaign to ensure your ads are only showing to people who will convert. There are 100’s of different signals that Google provides us with to determine what traffic are most likely to convert.

Things like the type of device, time of day, keywords used and even demographical information such as gender, average income and age are all available at our finger tips through the Google Ads management portal. This information is available to anyone with an Google Ads account, but finding it can be tricky, and using it to apply bid modifiers, complete campaign exclusions, bidding strategies and A/B/C split testing ad copy can be extremely time consuming and very challenging to anyone who doesn’t use Google Ads day in, day out.

Fabric only focus on conversions when making any campaign optimisations. They will never make an adjustment to a campaign just because it “drives more traffic”. ROI runs through our blood and Fabric genuinely love it when they turn your $2,000 Ads spend in to $30,000 worth of new business.

Fabric work closely with you to ensure the leads coming in are valuable.

Our team are all fully trained, work onsite, and are up to date with Google Ads certifications. We work collaboratively with you along the way to ensure you get the best results possible.

Through regularly sending out in depth reports we keep you in the loop with the progress of your pay per click campaign. We also schedule regular meet ups it is face-to-face or by skype to go over these reports and analyse the quality of the leads that are coming through.

We pride ourselves on our clear and easy to understand reporting, after all we want you to easily be able to see the value that comes from you Google Ads campaigns.

Fabric use conversion data and integrate it in to other digital marketing services.

Google Ads provides the most search-based data out of any of the online marketing platforms. Once they have identified what combinations of keywords, devices and demographics are making your phones ring, eCommerce store buzz or inbox so full you need your IT department to increase its size, Fabric start weaving that data throughout the rest of your digital marketing strategy.

Google Ads data works extremely well with our SEO Service as they are both search based marketing platforms. Integrating the data in to an SEO campaign helps us fast track a business’s results as Fabric already know what phrases and combinations of demographics drive the most profitable conversions online.